Revenue as a Service (RaaS) — ElevenConsult embeds directly with early-stage B2B technology founders in asset-intensive industries, delivering the GTM strategy, sales execution, and fractional CRO leadership to take you from zero to revenue. We don't hand you a playbook and leave. We sell alongside you.
Great technology doesn't sell itself. Especially in heavy industry.
You've built something real. But selling into Oil & Gas, Pharma, Semiconductor or Mining is a different world — long cycles, multiple stakeholders, legacy procurement, and a buyer culture that trusts credibility over pitch decks. Most founders weren't hired to sell. And most consultancies hand you a playbook and walk away. RaaS is the alternative.
You're either stretched in too many directions, or you've never really sold anything before, let alone a complex solution to a complex organization. Or, you're an investor and your founders don't have a handle on the pipeline.
A full-time VP of Sales is a $500K+ bet you can't afford to lose.
You either don't have the funds or the 6–12 months of runway to find out if that hire will pan out. But you need someone with serious skin in the game, taking ownership of revenue right now.
You're entering unfamiliar territory.
A new vertical, new geography, or a new product line. The ICP isn't obvious and the messaging isn't landing.
The old consultant left a deck, not deals.
You've paid for strategy before. You got slides. You need someone who picks up the phone and closes.
Your sales cycle is 6–18 months.
Complex, high-value B2B sales require process, patience, and a guide who has run these roads before.
Revenue as a Service · How It Works
RaaS: a three-phase path from zero to revenue engine.
Revenue as a Service means you get the strategy, the execution, and the sales leadership — exactly when you need each, with no full-time overhead. Built for founders who need to move fast without guessing.
Phase 1
GTM Strategy & Architecture
We define your ideal customer, sharpen your positioning, map the buying journey, and build a repeatable sales motion — before a single dollar is spent on execution.
ICP definition & persona mapping
Competitive positioning & differentiation
Value proposition & messaging framework
Channel & territory strategy
Sales & marketing tech stack selection
Introductions to industry leaders & SMEs for solution validation and customer voice research
Phase 2
GTM Implementation & Execution
We don't just plan — we execute. ElevenConsult embeds with your team to drive pipeline, run outbound, support deals, and build the motion from the inside out.
Outbound sequencing & prospecting
Sales enablement & collateral
Discovery, demo & proposal coaching
CRM implementation & pipeline hygiene
First customer acquisition
Phase 3
Fractional CRO (f/CRO)
Once the engine is running, transition to a fractional Chief Revenue Officer engagement — providing executive-level sales leadership without the full-time overhead.
Unlike consultancies that deliver a framework and invoice you for the slides, ElevenConsult aligns our success directly with yours. We stay in the deal until the engine is turning over on its own.
"We only make money when you do. That's not a tagline — it's how we structure every engagement."
We sit inside your operation — joining calls, refining your pitch, running outreach, and closing alongside you. You get boots on the ground, not a quarterly report.
02
The Alternative to a $500K VP Gamble
You don't have the funds or the 6–12 months of runway to find out if a full-time VP of Sales will pan out. But you need someone rolling up their sleeves, getting in the trenches, and taking real ownership of revenue. That's exactly what RaaS delivers — senior horsepower, without the bet-the-company hire.
03
Performance-Aligned Compensation
Our engagements include performance-linked components. When you win, we win. This keeps incentives aligned.
04
Access to Industry Leaders & SMEs
ElevenConsult can introduce you to industry leaders and subject matter experts across our nine verticals — to help you validate your solution, sharpen your messaging, and elicit the real customer voice before you go to market.
05
30 Years in B2B Industrial Tech
We have been inside the rooms — at the operators and EPCs — for three decades. We understand procurement, CAPEX cycles, budgets and how technical buyers think.
06
You Stay in Control
ElevenConsult works to your north star. You define the goals, we execute toward them. You can engage for strategy only, execution only, or the full journey.
07
Boutique Focus, Senior Attention
We are deliberately small. Every client works directly with the founder.
Industries
You're selling into these verticals. We know how they buy.
We specialise in B2B technology sales into environments where trust, patience, and deep domain knowledge are non-negotiable — and where a first-time founder is at a serious disadvantage without the right guide.
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Oil & Gas
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Pharma & Life Sciences
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Petrochemical & Chemical
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Mining & Metals
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Power & Utilities
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Renewable & Green Energy
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Semiconductor
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Data Centres
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Sustainable Industry
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Industrial Tech
What People Say
Proven in the field. Recognised by peers.
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As we partnered to take Hexagon into the microelectronics market, Yves led a team of industry consultants, presales and post-sales through the engagement — the largest microelectronics deal in Hexagon history. From the beginning this was a unique engagement, to which Yves rose to the challenge of preparing a creative, never-done-before contracting arrangement that put all commercial concerns to rest, providing a win-win for all. I witnessed Yves keep the customer first… never allowing his personal sales ambitions to overshadow. Yves quickly became a trusted advisor, winning over those who in the beginning were a little unsure of changing. He demonstrated mature professionalism and applied his industry knowledge to continually uncover additional opportunities for our customer to improve their business performance. Yves will be an asset to any organization fortunate enough to gain him as a team member.
Yves consistently demonstrated exceptional professionalism and deep industry knowledge, enabling him to find the areas in customers and prospects where efficiency, quality and safety gains could be made with our solutions. He was really committed to delivering value for our clients and the business. Yves made the biggest deal in the semiconductor industry until today — quite special for a company most active in the oil & gas industry. He was very successful in driving our business expansion into new markets, directly leading to a several-fold increase in annual revenue and securing multi-million-dollar contracts with record-breaking, strategic clients in Europe and the USA. His ability to combine data-driven decision-making with genuine relationship-building set him apart as a leader in both execution and vision. What truly sets Yves apart is his integrity, reliability, and collaborative spirit. I wholeheartedly recommend him.
Peter Van Der Weijde
Vice President Sales, Europe, Middle East, India & Africa · Hexagon
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I have known and worked with Yves since 2009, most recently in my role heading Intel's global construction enterprise — one of the most complex capital deployment environments in the world. Yves was instrumental in Intel's adoption of a technology platform across a multi-billion dollar global construction program. That outcome didn't happen by accident. He came in with genuine fluency in large-scale industrial construction — understanding our stakeholder landscape, the entire construction value chain, procurement sensitivities, and operational constraints without needing it explained to him. This allowed us to move quickly and confidently. His recommendations were calibrated to our actual needs. He was straightforward about scope and limitations, which is something we value highly at Intel's scale. The same rigor and integrity he brought to early conversations carried through to execution and beyond. For any technology company looking to engage seriously with large enterprise accounts in the industrial space, Yves is definitely someone worth knowing.
Dan Doron
MD & VP, Intel Global Construction Enterprise
Hexagon Sales Excellence Awards
Five consecutive years of outstanding target achievement — 123% · 126% · and beyond.
Ready to stop planning and start selling? RaaS was built for founders like you.
Yves Shefner has spent thirty years inside B2B technology sales — working with, and for, some of the most complex industrial organisations on the planet. He has been the first sales hire, the sales leader turning around a struggling team, and the commercial lead taking a product from pilot to global rollout across three continents.
At Hexagon, Yves closed the largest new deal in the company's history at the time — an 8-digit, multi-year, Fortune 100 engagement in the semiconductor market, a vertical Hexagon had never sold into before. He was recognised with the Hexagon Sales Excellence Award for five consecutive years, consistently achieving 120%+ of target, and was the only Hexagon ALI salesperson to sell the full product portfolio.
Before Hexagon, as Founder and CEO of AltimaOne, Yves captured 10% of the public internet infrastructure market. He has managed SaaS and on-premise software sales across 7 countries in the Nordics and Eastern Mediterranean, led sales teams to higher targets, and managed channel partner programmes across multiple geographies.
"I founded ElevenConsult on a simple principle: I will not hand you a strategy deck and invoice you for the wisdom. I will get in the room with you, work the deal with you, and stay until we close. My success is literally tied to yours."
8-digit Fortune 100 deal — Largest microelectronics contract in Hexagon history. New market. New vertical. Zero precedent.
5× Sales Excellence Award — Consecutive years of 120–126%+ quota attainment at Hexagon.
10% market share — As Founder/CEO of AltimaOne, captured 10% of the global public internet infrastructure market.
Enterprise digital transformation — Led CAPEX and O&M digital transformation initiatives in multi-national, multi-billion-dollar corporations.
Multi-national deal leadership — Led multicultural, multi-stakeholder, global teams across presales, marketing, legal, finance and product development through complex closings on 3 continents.
Tell us where you are and where you want to go. The more context you share, the more useful our first conversation will be. No pitch, no obligation — just a focused discussion about whether we are the right fit.
Our promise to you
You will receive a personal reply from the founder within one business day. We do not route inquiries to assistants or SDRs.
